CURRENT MARKET DATA
Browser allocation and click rate
News from the browser front: Firefoxes’ uptrend has stopped for the moment and Internet Explorer 6.x has jumped ahead again to nearly 81% market share. There is stagnation with the number of click rates – the online advertising business has an average click rate of 0.22%.
GOOD TO KNOW
Eolas and the consequences
As a consequence of the patent case with the company Eolas, Microsoft has modified IE 6 in a way so that dynamic content, for example Flash or QuickTime movies, does not start automatically anymore. No online advertising delivered by ADTECH is affected by this!
NEW FEATURES
"LIVE-Test": Preview for banners
This is what media planners, traffickers and web designers have been dreaming of - testing online advertisements before delivery directly on the Web site! “What you see is what you get” within campaign management.
ADTECH INTERNAL
ADTECH's integration partners
In co-operation with our integration and technology partners, we offer tailor-made solutions for digital marketing. The solutions range from integration of special rich media formats and behavioural targeting, as well as complete integration of the ad server into your business workflow.
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