ADTECH AT THE AD:TECH PARIS EVENT
Welcome to the Future!
Is your business making the most for the latest trends in digital
marketing? Whether you are interested in Analytics, Behavioural
Targeting, Online Video Ads or Search - new developments in HELIOS IQ
will prepare your business for the future, whatever strategy you choose.
GOOD TO KNOW
More profit with the ECPM
What is the best way of making sure that you are always serving the
most profitable campaign at any one time? Answer – Use Helios’ ECPM
functionality. It not only calculates which campaigns are earning you
the most – be they click campaigns or impression based ones, but it
also makes decisions as to when and where to serve them!
NEW FEATURES
"Key-Value" User Group Targeting
One of the defining factors of online marketing is the ability to target users precisely and report back on that data. This month ADTECH AG took a leap forward in this respect with the release of new Key Value functionality. What is “Key-Value” targeting we hear you ask?
ADTECH INTERNAL
ADTECH goes global
ADTECH is expanding. The company is taking off in new markets. World-wide ADTECH is represented in thirteen cities already. Today ADTECH is delivering banners for huge international customers including ICQ and SIEMENS.
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