MARKET WATCH
ADTECH Enables Platform-A
One stop shopping – that’s the motto of Platform-A for both the technology and the media sector. ADTECH combines the third party technologies of Platform-A with each other and creates synergies.
VIDEO STANDARDS
ADTECH Assists in Defining Ads
The IAB has issued online video advertising guidelines and ADTECH is collaborating on their development. The standards should simplify the distribution of video advertising spots.
CASE STUDY
Managing High Growth Advertising
Ireland’s largest web site, Daft.ie, and ADTECH – right from the start a powerful partnership. ADTECH realized a successful system integration of the Helios IQ ad server.
GOOD TO KNOW
Route Planning for Ad Requests
ADTECH is working very hard to make banner deliveries on the Internet a few milliseconds faster. To achieve this, it is necessary to find the shortest route from the users browser to the adserver.
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