London, UK, January 21, 2008 - ADTECH, a global provider of ad serving technology, and Moneyweek.com, the digital extension of the Money Week brand, today announced a significant upgrade to the Moneyweek.com site. Through ADTECH’s Helios IQ ad server technology, the site is now able to serve and manage complex and highly targeted advertising campaigns.

Moneyweek.com provides intelligent yet accessible articles on every area of investing, supplementing the magazine’s editorial content, tracking the magazine’s investing tips, and providing an enormous database of past articles. The site currently attracts 720,000 page impressions, 310,000 visits and 200,000 unique users per month with an average 7.10 minute read each.

“The site has self-populated a good number of subscribers, but we recognised the potential for a lot more,” commented Simon Cuff, sales director at Moneyweek.com. “We’ve worked hard to enhance our impressions per month so that we could introduce and sell advertising across the site. ADTECH was recommended to us for its ad server technology and services, and we haven’t looked back.

The company plans to work closely with ADTECH during its complete site overhaul, which will include a re-launch with a new look, features and functionality, currently scheduled for March.

“Moneyweek.com is a great site for cash-rich/time-poor investors,” said Kit Desai, country manager of ADTECH UK, Ireland and South Africa. “The site attracts a number of blue-chip readers, so it’s imperative that online advertising is delivered very carefully.”

With Helios IQ technology, Moneyweek.com can build a targeted user profile and accurately identify their key audiences. Ads can then be delivered that are directly relevant to user interests and budget.

Helios IQ is a highly advanced, customisable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706

About ADTECH
ADTECH is a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.

About Moneyweek.com
The Money Week website is the digital extension of the Money Week brand and as such provides intelligent, opinionated yet accessible articles on every area of investing: China, Germany, oil, property etc. It works in conjunction with the magazine providing extra information on magazine features, tracking the magazine’s share tips, providing an enormous database of past articles and now featuring unique editorial. Basic Facts: 720,000 page impressions a month, 310,000 visits a month, 200,000 are unique users., Time Spent on Site = 7.10 mins.

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