Aftonbladet Partners with ADTECH to Gain More Advertising Space

ADTECH Helps Scandinavia’s Biggest News Site Precision Target Its Advertising Campaigns.

Stockholm, Sweden – 6th October 2008. ADTECH announced that it will provide ad-serving capabilities for news giant Aftonbladet. The deal marks the latest in a series of digital marketing partnerships for ADTECH as big Web players continue to put their confidence in the company to manage and optimise their advertising space.

With a growth of 25 percent during the second quarter of this year, online marketing is the fastest growing segment in the advertising market. This rapid adoption has led to an increasing number of players entering the market and competing for space.

“As existing advertising space for some of the biggest Web players fills up, they are turning more and more to suppliers to free up and optimize the use of this space,” said Jörgen Skoglösa, Country Manager at ADTECH. “The fact that Aftonbladet has chosen to collaborate with us is a strong sign that ADTECH can meet, and we believe exceed, the ad-serving needs of these companies.”

“ADTECH’s solutions help us maximise the media space,” said Anders Berglund, Head of Sales, Aftonbladet Nya Medier. “They create completely new opportunities for us to achieve the greatest possible capacity.”

By integrating the three main media segments within online advertising - display, video and mobile - ADTECH enables companies to manage their entire advertising operations through a single system. In addition to advertising management, there are also tools for planning, monitoring and following up on advertising campaigns.

Berglund continues, “We are seeing new trends where video and mobile solutions are playing an increasingly prominent role. Our requirements in selecting an ad-serving network were to find a supplier who can provide both quality and new technology while handling our massive traffic. Partnering with ADTECH achieves these goals and provides us with security for the future. ADTECH also has a strong local support team placed here in Sweden, which is unusual in this business.”

Aftonbladet has 1.2 million unique visitors per day, making it the biggest news site in the Nordic area as well as one of the most important players in the advertising market. With ADTECH’s help, Aftonbladet currently handles around one billion ad impressions per week.